Two Books for Small Businesses
NON FICTION BOOK REVIEW
Title: Fail-Safe Small Businesses: How They Work,
Why They Succeed; by Ron Tepper; John Wiley &
Sons Inc.; ISBN 0-471-01437-0; paperback; 239 pages;
Title: The Joy of Working From Home: Making a Life
While Making a Living; by Jeff Berner; Berrett-Koehler
Publishers Inc.; ISBN 1-881052-46-X; paperback; 173
pages; US$12.95, CAN$18.95.
Reviewer: A. T. Connellan, "The bottom line is that
these are a lot of book for very little money."
2 Books for Small Businesses
Our work world is wrapped in a renaissance. Over
33 million of us across North America are working
from home. Before long this movement will encompass
over a third of the work force.
Add to this the increase in small business start-ups,
and the result will be that soon the overwhelming majority
of the population are going to be employed in the
The trend is driven, in part, by corporate downsizing
or its new term "smartsizing," and the practice of
"contracting out" work. But there is much more to this
trend than simple job loss.
In todays society we are experiencing a re-alignment
of personal priorities, and lifestyle trade-offs. Fueled
by disillusion with company oriented security, and
a yearning for individual independence, for many
the question has become, where to go, and what to do?
These books parallel and compliment each other.
In Fail-Safe Small Businesses one of the first tenets
is; "make it evolutionary, revolutions fail." This is just
one of a long list of very good points that author Ron
Tepper causes us to note for choosing a small
business path to follow.
Chapter 1, Why Businesses Fail is a good precautionary
note to start on, and in the pages that follow there is a
fund of clear eyed straight-from-the-shoulder counsel.
You will find yourself ah-ha-ing your way through
chapter after chapter.
The author's advice on category research, successful
start-up and operation, is well supported by the
resources of the appendixes.
Jeff Berner has been successfully home-employed
for more than a quarter-century. How, and why he chose
his work/life style provides the solid base from which
this book is drawn. He check-lists all the pitfalls to a
productive home-based business environment, and
provides guidelines for locating lists of companies
who encourage employees to work at home.
There is an old saying in business, "time only works
for you or against you." Thankfully the author sets out
methods for screening work time and environment from
uneconomic intrusions, while setting out techniques
for generating business contacts when you're
"out of the loop."
As someone who has been through it, I couldn't find
any bases he left untouched. The bottom line is that
these are a lot of book for very little money.
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